The Professional Role

The Community Activator Coach promotes, delivers and facilitates fun, inclusive and engaging activities that help communities to change their behaviour, adopt and keep to a physically active lifestyle.

Community Activator Coaches are more than activity and sports leaders - they understand communities.

They will be equipped with the specialist knowledge needed to effectively work with a group (such as inactive teenagers), but also be knowledgeable about other inactive groups who they may be expected to work with.

The Learning Journey

The length of the course is typically 18 months plus the End Point Assessment.

On Programme Learning

The course is delivered as day release, using a blended learning model including formal workshops, tutorials and independent study. Some of this training may be delivered virtually using video calling.

Through a series of assignments, observation and reflection you will work towards competency in all of the knowledge, skills and behaviours, a sample of which can be seen in the table to the right.

Knowledge Skills Behaviours
  • Understand the benefits of physical activity and sport for individuals, families and communities, and know why adopting an active and healthy lifestyle is important
  • Understand the basic principles of behavioural change when applied to sport and physical activity, and know how to keep customers active
  • Know the importance of credible customer insight - listening to customers and understanding their motivations - to shape provision and leadership style
  • Know the importance of effective leadership and coaching in the delivery of a physical activity or sports sessions
  • Planning and adapting sessions and activities that respond to customer feedback and encourage customers to develop a lifelong activity habit
  • Coaching or leading pre-planned sport or physical activity sessions that are attractive to the target audience(s) and develop motivational relationships with customers
  • Promoting a physical activity offer, (including but not exclusively) organised play and sport in the community which supports individuals on their behaviour change journey
  • Working collaboratively with sports clubs and other community assets – including volunteers, public services, youth workers, the police and community champions
  • Honesty, sincerity and integrity by doing the right thing at the right time 
  • A positive attitude to work, be approachable and model an active lifestyle
  • A concern for customer’s welfare and wellbeing
  • Show a willingness to ‘go the extra mile’
Progression

Successful completers will be able to move into leadership roles within the sector which may be aligned to an apprenticeship at higher level or specialising with the delivery of sporting and physical activity programmes to certain populations or communities. Candidates may also progress to the Teaching Assistant apprenticeship with a PE specialism. 

Additional Requirements

Apprentices without level 1 English and maths will need to achieve this level and take the test for level 2 English and maths prior to the EPA. 

End Point Assessment

Once you have met all the criteria to pass Gateway, the EPA will consist of: 

  • Practical coaching observation
  • Presentation with questions and answers
  • Panel interview